Success stories and growth journeys of Wadi Al Aamal startups

About the company

AlMenu offers an integrated system that supports restaurant and café operations, combining cloud point-of-sale with field expertise, menu engineering and cost control, and helps businesses turn operating data into practical decisions that improve efficiency and performance. The company serves more than 1,000 restaurants and cafés, closed a SAR 38 million investment round in 2024, and its next plan targets a wider footprint and customer base.

About the company

A Saudi business-to-business e-commerce platform founded in Jeddah in 2022 to connect small and medium businesses directly with suppliers and wholesalers through an app and website: more than 12,000 products at wholesale prices, with ordering, delivery, e-invoicing and analytics for restaurants, cafés, hotels and catering companies.

It runs an asset-light model with no warehouses and earns revenue from commissions, supplier subscriptions and paid services. Sales grew from SAR 10.3 million in 2024 to SAR 22.4 million in 2025, 70% of them from repeat customers, and the company plans to expand to Qassim, Abha and Tabuk and then the Gulf.

About the company

A Saudi app (operated by Terhal Al Mudun Company) for intercity passenger transport based on ride-sharing: drivers offer the empty seats in vehicles heading to another city, and travelers book them through the app, which lowers the cost of the trip and turns empty seats into income. It is the first app licensed by the Transport General Authority for this service.

Its services have grown to include advance booking, airport transfers, tours and parcel delivery, with a focus on women's privacy and passenger safety. It has signed agreements with Riyadh Airports, Tibah Airports and the Human Resources Development Fund (HADAF), and had carried 12,200 passengers on 3,917 trips by September 2021.

About the company

A cloud platform for retailers and branch chains that brings point of sale, payments, inventory, purchasing, suppliers, customers, loyalty programs and reporting into one system, integrated with online stores, payment gateways, accounting and e-invoicing, with the depth of global systems at a price and ease of use that suit local merchants.

In three years since launch its base has passed 1,000 businesses running more than 1,000 points of sale in Saudi Arabia, Egypt, Jordan and Kuwait across five retail categories, on recurring subscriptions averaging SAR 350 a month with a 75% gross margin. It is building an AI layer for demand forecasting and replenishment.

About the company

An Arabic-first platform that combines a learning management system and e-commerce in one solution, letting experts, trainers and content creators launch a branded digital academy within hours: secure hosting for courses, digital products and webinars, sales pages and certificates, and built-in regional payment gateways, with an Arabic interface and local support.

Revenue to date has reached SAR 670,000 from 346 paying accounts and 230 active academies, with 8,804 trainer accounts and 48,749 students, and the company was net-profitable in 2025. It runs a subscription model with transaction fees and a target margin above 80%, led by Thabet Hijazi (CEO) and Nour Eddine Yassine (CTO) with a team of 18.

About the company

A digital platform that turns the plans of villa, building and construction-project owners into an accurate bill of quantities, then buys, supplies and stores the materials and monitors their use on the owner's behalf through a network of approved factories and suppliers and quality tiers (A/B/C), protecting owners from inflated prices, lower quality and manipulated quantities.

In 14 months since commercial launch it has built a base of 250 paying customers and 900 trial customers, with a net supply margin of about 6% plus take-off fees and a monitoring subscription that yield SAR 14,400 a year per customer, in a core building-materials market estimated at about SAR 200 billion a year with a serviceable market of nearly SAR 480 million.

About the company

A cloud platform for real-estate portfolio owners, property management companies, developers and licensed brokerages that manages the full property life cycle: listing and marketing, customer and viewing management, e-contracts, collection and bank reconciliation, and dashboards for occupancy, returns and arrears.

In 12 months since commercial launch it has built a base of 1,000 accounts, 200 of them paying and 800 on trial, with per-unit subscriptions plus transaction fees averaging SAR 1,200 a month per customer and a 70% margin, in a serviceable market of nearly SAR 216 million a year supported by catalysts such as the non-Saudi ownership law and the rent freeze in Riyadh.

About the company

A platform for taxi companies that combines compliance with Transport General Authority requirements (an approved digital meter, a live-streaming camera and real-time tracking) with fleet management: trip dispatch, resource planning, analytics and a built-in marketplace. It is one of only five licensed providers in the Kingdom.

Since the fourth quarter of 2022 it has generated USD 700,000 in revenue and serves 15 taxi companies operating 1,000 vehicles, with USD 80,000 in annual recurring revenue. Its plan moves from compliance (completed) to a platform subscription (USD 75 per vehicle per month) and then an all-in subscription covering financing, insurance and maintenance.

About the company

Hayyiz lets merchants and small and medium businesses manage storage, order fulfillment and delivery through one platform and a network of partners, paying only for what they use. In the first six months after its commercial launch the platform attracted 400 businesses, 100 of them using its paid services, according to its investor presentation. The company is expanding its customer base and developing its services to support the growth of the businesses it serves.

About the company

A platform that runs the engineering services and consulting cycle for small and medium engineering offices, contractors and developers: from scoping, pricing and choosing a specialist within 48 hours to execution, review and handover by qualified engineers and licensed firms. It does not sell "an engineer's time" but "an approved engineering deliverable", with automated checks, human review and payment released on approval.

In 12 months since launch it has built a base of 800 trial customers and 500 registered engineers in qualification, and draws on an education ecosystem of more than 20,000 users as an owned acquisition channel, in a market of more than 4,500 licensed engineering offices within a construction sector that generated SAR 470.6 billion in revenue in 2024.

About the company

A technology platform that collects US stock data from trusted sources, processes it automatically and presents it in Arabic against predefined, published financial indicators and Sharia screening criteria, so individual investors get a screening result and its reasons in seconds instead of hours of manual review, along with search, comparison, watchlists and alerts.

It serves Saudi investors moving into US equities, in a market where foreign markets' share of brokerage clients' trading rose from 8% to 25% during 2025, with a second revenue stream from licensing data to financial institutions. Within 12 months it reached 200 paying subscribers and 800 trial users, a conversion rate of about 20%.

About the company

A digital commerce platform for new and used cars in Saudi Arabia that brings the buying journey into one path: discovery, comparison, financing, payment, delivery and after-sales services, in cash or financed, with status updates until handover and a decision-data layer offering specification comparisons, estimated monthly cost and pricing and inspection indicators.

In its first year it sold 65 cars through a structured completion journey, proving demand and the ability to execute. It earns revenue from deal commissions (1–2%), financing referral and service fees and business subscriptions for dealers, in a market where car transactions are estimated at SAR 140–200 billion a year.

About the company

An online football training platform in Arabic offering leveled training tracks (beginner, intermediate, advanced) for children and juniors (7–18) and young adults and amateurs (19–30): video performance assessments, interactive drills, live sessions with certified coaches, progress reports for students and parents, and a B2B layer for schools and academies.

It is led by sports content creator Bashar Arabi, whose 8 million followers form a low-cost acquisition channel, and its curriculum is in production with a network of local coaches. The model rests on subscriptions (SAR 49–149 a month), licenses for schools and clubs, sponsorships and certificates, in a Saudi sports market expected to reach USD 22.4 billion by 2030.

About the company

Tabaq is developing a platform for discovering food experiences that starts from dish ratings and user preferences to offer recommendations that better match each person's taste. Its concept includes ordering, booking and gifting, along with corporate hospitality solutions. The platform is preparing to launch and is seeking funding to support product development, user-experience testing and partnerships.

About the company

An online platform that makes it easier to manage and run restaurants and cafés remotely: managers create operating tasks, schedule them and assign them to branch teams to be carried out at set times across the day, week or month, and senior management then receives instant reports on their completion without field supervision or travel between cities.

It supports food safety, compliance with municipal regulations, higher brand standards and control of daily operations, and targets cafés, fast food, juice bars, sweet shops, bakeries, central kitchens, hotel restaurants and hospital kitchens. It has been piloted by a number of restaurant and café chains in the Kingdom.

About the company

A trusted digital reference that brings Saudi and resident expertise together on one platform and gives it a professional presence that makes it easy to discover and contact: a digital professional directory, searchable professional profiles, specialized communities by sector, and opportunities for collaboration, employment and projects.

It offers value to individuals (a professional presence and access to organizations), companies (trusted expertise and less time spent searching for talent) and universities (showcasing student projects and improving employability), and verifies every profile to ensure credibility. Its vision is to become the Kingdom's leading digital reference for professional and creative talent.

About the company

A healthcare information technology platform (Mashfa Information Technology Company) that connects patients with medical providers in the Kingdom and around the world: a smart personal assistant that understands the need, chooses the doctor and books, an AI symptom checker, telemedicine by voice, video and chat, home care and at-home lab tests, and a medical ID holding the patient's record.

It offers medical and treatment packages with clear information on cost, duration and visits, hospital price comparisons, an employee health program, and free and paid memberships (SAR 50 a year) with a network of medical providers and discounts, as well as medical tourism and Mashfa Magazine, in line with HIPAA privacy standards. The brand is registered in the United Kingdom and Turkey.